Levees.org founder Sandy Rosenthal was recently featured on the School for Startups Radio show.

Rosenthal discusses her formula for gaining the attention of major media in her work unmasking the Army Corps of Engineer’s culpability in the flooding of New Orleans during Hurricane Katrina.

Attention by major media is not, itself a measure of the value and worth of a fledging nonprofit or grassroots group’s work.

However, articles in major media are a powerful way for a fledging nonprofit or grassroots group to get free outreach for its message. And therefore, should not be dismissed as unimportant.

Listen to the show.